Personalize Your Direct Mail Or 98% Of People Will Throw It In The Trash
Personalize your Postcards and see a dramatic increase in response rates.
Personalized Marketing is almost required these days to stand apart from the crowd. It blows me away how many generic boring postcards I still receive in the mail from businesses. I guess they like that 99.5% of the people throw them in the trash and they are only getting a .05% response rate. Or they don’t know that new technology at %link3%has been developed that will impress the recipients and dramatically increase the response rates. If you include the recipients name on the postcard as well as a PURL (Personalized URL) they will be compelled enough to visit the webpage and read your offer.
We just completed a very effective campaign that showed an empty toilet paper roll on the front of the postcard and said “Jim, there are 2 things you should never run out of…” (Jim was replaced with each recipients name) and when you turn the postcard over it said “Jim, you know the first thing based on the picture visit your personal website yoursite/jim.smith to find out the 2nd thing..you will be surprised” and when Jim visited that URL a personal message greeted him by first name and mentioned you should never run out of life insurance for your family.
Visit Personalize Landing Pages to learn how you can create personalized marketing messages.
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